Question: One concept you have been introduced to is the concept of 'value-adding. 'Associated with value-adding is the concept of value proposition. How are both of

One concept you have been introduced to is the concept of 'value-adding. 'Associated with value-adding is the concept of value proposition. How are both of these necessary for a firm to be successful in its marketing strategy? How might these lead to ethical situations within marketing practices?

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