One marketer made the following assertion: Infomercials are junk. I wouldnt waste my money advertising on this
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The respectability of the infomercial has increased in recent years as wellknown consume...View the full answer
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PALASH JHANWAR
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
ISBN: 9781111580216
9th Edition
Authors: Terence Shimp, Craig Andrews
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