Operating the channel does not imply total control of the channel. Can you think of an example

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Operating the channel does not imply total control of the channel. Can you think of an example where the channel manager does not have total control of the channel but is still able to operate it?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 01:59 AM

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Operating the channel does not imply total control of the channel. Can you think of an example

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Often total or even substantial control of a marketing channe...View the full answer

Marketing Channels

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