Outline a marketing strategy for each of the following new products: (a) A radically new design for

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Outline a marketing strategy for each of the following new products:
(a) A radically new design for a toothbrush.
(b) A new fishing reel.
(c) A new wonder drug.
(d) A new industrial stapling machine.
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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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