Question: Panasonic is introducing a TV with a 60-inch wide screen that is only on inch deep and weighs a. What recommendations would you make to

Panasonic is introducing a TV with a 60-inch wide screen that is only on inch deep and weighs
a. What recommendations would you make to Panasonic regarding the initial target market for the new TV model?
b. How would you identify the innovators for this product?
c. Should Panasonic follow a penetration or a skimming policy in introducing the product? Why? about half the weight of any competitors brand.

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