Question: P&G sampled 400 people to determine their cereal purchase behavior on a particular trip to the store. The results of the study are as follows:

P&G sampled 400 people to determine their cereal purchase behavior on a particular trip to the store. The results of the study are as follows:

P&G sampled 400 people to determine their cereal purchase behavior

Are preferences and brands related?

Brand Purchaser Buys the brand Doesn't buy the brand 55 A B C D 45 50 45 60 40 50 55

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