Question: Pick a high tech product that was successful (e.g., VCR) and one that was not (e.g., the videodisc player, Apple Newton). Using Everett Rogers five

Pick a high tech product that was successful (e.g., VCR) and one that was not (e.g., the videodisc player, Apple Newton). Using Everett Roger’s five factors facilitating the adoption of new technological products (relative advantage, etc.), explain the difference in the product’s success.

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An example of a high tech product that was successful is the Sony PlayStation 2 ... View full answer

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