Prepare a 15- to 20-slide presentation for your own new business or a division of a larger company demonstrating how you will position and differentiate your product offering for that target market, using an organization or company of your choosing. Include in your presentation: •Create an effective positioning statement for your selected organization. Pay careful attention to the brand and overall marketing strategy.
•Create a brief portrait of the ideal client and what makes the demographic challenging. Determine his or her key buying behaviors and decision motivators. Include an analysis of cultural, social, personal, and psychological factors.
•Show a selection of electronic or print media you will use to employ your message.
•Create a brief message effectively differentiating the product or service and overall brand image from the competition.