Prepare a DRAFT of an international marketing plan (IMP) which is a plan to enter a foreign
Question:
Answers to the following questions:
What product/services you considered in your IMP and which was the country you targeted internationally.
What were the main marketing strategies to taking that product/service into that international market?
What have you learned from developing your IMP in regards to the International Marketing dimensions?
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Abstract The entry strategy is a very critical part of the international market plan for companies that are highly interested in joining the international market This particular international market p...View the full answer
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Related Book For 
Auditing and Assurance Services
ISBN: 978-0077862343
6th edition
Authors: Timothy Louwers, Robert Ramsay, David Sinason, Jerry Straws
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