Question: Procter & Gamble and Wal-Mart are key partners in a shared channel. P&G is one of Wal-Marts biggest suppliers, and Wal-Mart provides extremely detailed scanner

Procter & Gamble and Wal-Mart are key partners in a shared channel. P&G is one of Wal-Mart’s biggest suppliers, and Wal-Mart provides extremely detailed scanner data about customer purchases of P&G products. Wal-Mart has begun selling its own brand of Sam’s Choice laundry detergent in bright orange bottles alongside P&G’s Tide but for a greatly reduced price. What do you think will be the impact of this new product on what has been a stable channel relationship?

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Negative impact By selling a private label brand Sams Choice in a very similar package ... View full answer

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