Product placement deals have been a common practice in the film industry for quite some time, but the focus on placing popular brands in movies and television shows was never as important as it is today. To execute this Assignment, watch one of your favorite television shows or a recent popular movie and discover a brand of a product that is featured in the plot of the story. Pay close attention, sometimes it can be tricky to identify a popular brand being featured if your mind is not consciously looking for it
• Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story.
• Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer.
• Discuss how the television show or movie increases or decreases the brand equity of the product.
• Describe the brand strategy of the product you identified within the plot of the story.