Profit Margin hi response to complaints about high prices, a grocery chain runs the following advertising campaign:

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Profit Margin hi response to complaints about high prices, a grocery chain runs the following advertising campaign: If you pay your child $2 to go buy $50 worth of groceries, then your child makes twice as much on the trip as we do. You've collected the following information from the grocery chain's financial statements:

Million S850 Sales Net income 17 215 Total assets Total debt 105


Evaluate the grocery chain's claim. What is the basis for the statement? Is this claim misleading? Why or why not?

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Fundamentals of Corporate Finance

ISBN: 978-0077861629

8th Edition

Authors: Stephen A. Ross, Randolph W. Westerfield, Bradford D.Jordan

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