Promotional products, often referred to as advertising specialties, constitute a multi-billion dollar industry. Explain some of the

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Promotional products, often referred to as advertising specialties, constitute a multi-billion dollar industry. Explain some of the various forms of promotional products, and how they might be used.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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Promotional products, often referred to as advertising specialties, constitute a multi-billion dollar industry. Explain some of the

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Promotional products and advertising specialties consist of products and gifts that are given to cli...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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