Provide examples of how manufacturers work with retailers to jointly plan and implement the four Ps?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:57 AM

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Provide examples of how manufacturers work with retailers to jointly plan and implement the four Ps?

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Manufacturers and retailers do work jointly to develop the 4 Ps The manufacturer is concerned with h...View the full answer

Marketing

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