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Public relations effectiveness is measured based on outputs, outgrowths, and outcomes. Briefly explain each form of measurement.

Public relations effectiveness is measured based on outputs, outgrowths, and outcomes. Briefly explain each form of measurement.

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Outputs measure the transmission of a message in te…View the full answer


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Integrated Marketing Communications Strategic Planning Perspectives

Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Posted Date: September 03, 2015 05:20:21
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