Public relations if now described as relationship management. How would you describe this concept to a friend?

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Public relations if now described as “relationship management.” How would you describe this concept to a friend? A newer concept is the idea that “dialogue” with individuals and various publics. Is this a worthy concept?

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Public Relations Strategies and Tactics

ISBN: 978-0134003689

11th edition

Authors: Dennis L. Wilcox, Glen T. Cameron

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Question Posted: Jan 31, 2015 07:09 AM

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Public relations if now described as relationship management. How would you describe this concept to a friend?

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Relationship management has a premise where practitioners are in the busi...View the full answer

Public Relations Strategies and Tactics

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