Rankings of the world's largest manufacturing companies provide a variety of data. Rankings by industry can be

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Rankings of the world's largest manufacturing companies provide a variety of data. Rankings by industry can be found using the search term "largest manufacturing companies" at globaledge.msu.edu/ibrd (and check the box "Resource Desk only") to access IndustryWeek's IW 1000 ranking. Perform a SWOT analysis (i.e., strengths, weaknesses, opportunities, and threats) of the top five firms in the apparel industry. From the information included, which firm has the strongest market position? Analyzing all firms in the apparel industry, which five firms have the weakest positions?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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