Recent public concerns over children and the Internet resulted in the Childrens Online Privacy Protection Act (COPPA).

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Recent public concerns over children and the Internet resulted in the Children’s Online Privacy Protection Act (COPPA). Among other things, this act requires Web sites that are visited by children under the age of 13 to post a privacy policy detailing any personally identifiable information collected from those children. Learn more about this law and discuss the consumer need it meets. Survey three Web sites targeted to children and evaluate whether they meet the requirements of the law.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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