Recently, Lexus introduced a Pebble Beach edition of the Lexus ES model. Go to the Lexus Web

Question:

Recently, Lexus introduced a "Pebble Beach" edition of the Lexus ES model. Go to the Lexus Web site (www.lexus.com) and research the marketing relationship between Lexus and the Pebble Beach Resort.
What type of marketing relationship is this? How does the Pebble Beach edition of the Lexus ES differ from other models?