Question: Recently you read an article regarding a new product introduced late last year by 3G Inc., a consumer products company. The article's author, although praising

Recently you read an article regarding a new product introduced late last year by 3G Inc., a consumer products company. The article's author, although praising 3G Inc. for providing the marketplace with this innovative product, simultaneously criticized the company because the product had generated a $50 million loss for the year due to low unit sales. The author concluded the article suggesting that company management had "missed the boat" with this product and should "dump it" as soon as possible. After reading this article you recall the concept of product life cycle and after contemplating how sales volume behaves over the product life cycle, you believe you can rebut the author of the 3G Inc. story. Write the rebuttal.

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