Refer to the data in Problem 13-55. The managers of HomeSuites are considering different pricing strategies for year 2. Under the first strategy ("High Price"), they will work to maintain an average price of $210 per night. They realize that this will reduce demand and estimate that the occupancy rate will fall to 60 percent with this strategy. Under the alternative strategy ("High Occupancy"), they will work to increase the occupancy rate by lowering the average price. They estimate that with an average nightly rate of $170, they can achieve an occupancy rate of 80 percent.
For either of the two strategies, all the other estimates (cost per night, property costs, and so on) will be the same as in Problem 13-55.
Required
a. Prepare a budgeted income statement for year 2 if the "High Price" strategy is adopted.
b. Prepare a budgeted income statement for year 2 if the "High Occupancy" strategy is adopted.
c. Make a recommendation to management for a pricing strategy for year 2. Explain your reasons.