Question: Review Apples income statement in Appendix A and identify its revenues for the years ended September 28, 2013, September 29, 2012, and September 24, 2011.

Review Apple€™s income statement in Appendix A and identify its revenues for the years ended September 28, 2013, September 29, 2012, and September 24, 2011. For the year ended September 28, 2013, Apple reports the following product revenue mix. (Assume that its product revenue mix is the same for each of the three years reported when answering the requirements.)

Review Apple€™s income statement in Appendix A and identify its


Required
1. Compute the amount of revenue from each of its product lines for the years ended September 28, 2013, September 29, 2012, and September 24, 2011.
2. If Apple wishes to evaluate each of its product lines, how can it allocate its operating expenses to each of them to determine each product line€™s profitability?

iPhone iPad and iPod Mac iTunes, Software and Services, and Accessories 53% 21% 13% 13%

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