Review the case study "Alaska Airlines: Navigating Change" and then complete the following:
https://www.kotterinternational.com/8-steps-process-for-leading-change/
A- State what actually occurred in the case regarding Kotter's steps 3 and 4 of developing a vision and strategy and communicating the change vision
B- Reflect on what you think should have been done in the change effort regarding those two steps. State your reflection as recommendations to implement Kotter's steps 3 and 4.
C- Form a Strategic Vision
1- Determine the values that are essential to this change. Why are these values essential?
2- Establish the vision for this organizational change effort. How will this vision be effective in promoting your change effort?
3- Identify your intended targeted outcomes. Defend your choices.
4- What must occur for the organizational change effort to be considered a success? Defend your response.
D- Communicate the Change
1- What is required for the change to be communicated effectively within the organization? Why?
2- Determine actions you will take to encourage two-way communication for effective feedback loops during implementation of the change effort. Explain why these actions will be effective.
3- How will you support the direct supervisors in the organization in their efforts to communicate with employees about the change effort?
4- Describe how you will address any concerns or anxieties regarding this change.
5- Who needs to be involved and in what capacity for this change effort to be a success? Review the case study "Alaska Airlines: Navigating Change" and then complete the following:
a- State what actually occurred in the case regarding Kotter's steps 3 and 4 of developing a vision and strategy and communicating the change vision (two to three paragraphs), and
b-reflect on what you think should have been done in the change effort regarding those two steps. State your reflection as recommendations to implement Kotter's steps 5 and 6.
E- Enable Action by Removing Barriers
1- Identify the forces, barriers, and hindrances to the organizational change effort, and describe each.
2- How can resistance be recognized? How will you eliminate resistance or mitigate its impact on the implementation of the change plan?
3- Describe actions that will enable and empower employees to help drive the change effort.
F- Generate Short-Term Wins
1- Determine how you will generate short-term wins. How will you reward these wins?
2- What can be gained from short-term wins? Support your response.