Review the section-Essentials for Effective Positioning Strategies. As you think about failed General Motors' brands like Pontiac

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Review the section-Essentials for Effective Positioning Strategies. As you think about failed General Motors' brands like Pontiac and Oldsmobile, which essentials did they fail to meet?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:41 AM

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Review the section-Essentials for Effective Positioning Strategies. As you think about failed General Motors' brands like Pontiac

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Pontiac began an important turnaround during the 1980s with its We Build E...View the full answer

Advertising and Integrated Brand Promotion

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