Question: Rodeo Printers operates a printing press with a monthly capacity of 4,000 machine-hours. Rodeo has two main customers: Trent Corporation and Julie Corporation. Data on

Rodeo Printers operates a printing press with a monthly capacity of 4,000 machine-hours. Rodeo has two main customers: Trent Corporation and Julie Corporation. Data on each customer for January are:


Rodeo Printers operates a printing press with a monthly capacity


Julie Corporation indicates that it wants Rodeo to do an additional $ 140,000 worth of printing jobs during February. These jobs are identical to the existing business Rodeo did for Julie in January in terms of variable costs and machine-hours required. Rodeo anticipates that the business from Trent Corporation in February will be the same as that in January. Rodeo can choose to accept as much of the Trent and Julie business for February as its capacity allows. Assume that total machine-hours and fixed costs for February will be the same as in January.
What action should Rodeo take to maximize its operating income? Show your calculations. What other factors should Rodeo consider before making adecision?

Trent Corporation Julie Corporation Total $210,000 $140000 $350,00 Revenues Variable costs Contribution margin Fixed costs (allocated Operating income Machine-hoursrequired 85,000 169 000 84,000 126,000 102,000 $ 24,000 3,000 hours 181,000 170,000 $(13000 11,000 1,000 hours 4000 hours 55,000 68,000

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If Rodeo accepts the additional business from Julie it would take an additional 500 machinehours If Rodeo accepts all of Julies and Trents business for February it would require 5000 machinehours 3000 ... View full answer

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