Question: ROI, measurement alternatives for performance measures P. F. Skidaddle's operates casual dining restaurants in three regions: Denver, Seattle, and Sacramento. Each geographic market is considered
ROI, measurement alternatives for performance measures P. F. Skidaddle's operates casual dining restaurants in three regions: Denver, Seattle, and Sacramento. Each geographic market is considered a separate division. The Denver division is made up of four restaurants, each built in early 2002. The Seattle division is made up of three restaurants, each built in January 2006. The Sacramento division is the newest, consisting of three restaurants built four years ago. Division managers at P. F. Skidaddle's are evaluated on the basis of ROI. The following information refers to the three divisions at the end of 2012:

Required1. Calculate ROI for each division using net book value of total assets.2. Using the technique in Exhibit 23-2, compute ROI using current-cost estimates for long-term assets and depreciation expense. Construction cost index for 2012 is 122. Estimated useful life of operational assets is 15 years.3. How does the choice of long-term asset valuation affect management decisions regarding new capital investments? Why might this be more significant to the Denver division manager than to the Sacramento divisionmanager?
Seattle Total Sacramento $5,445,000 $20,138,000 Denver Division revenues Division expenses Division operating income Gross book value of long-term assets Accumulated depreciation Current assets Depreciation expense Construction cost index for year of construction $8,365,000 $6,025,000 5,521,000 18,445,000 4,979,000 723,000 4,750,000 3,750,000 12,300,000 4,050,000 3,300,000 1,750,000 1,080,000 824,600 6,130,000 2,592,600 300,000 250,000 270,000 820,000 100 110 118
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ROI measurement alternatives for performance measures In some printed versions of the book there are two typographical errors in the numbers for Denve... View full answer
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