Question: Rollins Publishing needs to decide what textbooks from the table at the top of the next column to publish. For each book, the maximum demand,

Rollins Publishing needs to decide what textbooks from the table at the top of the next column to publish.

For each book, the maximum demand, fixed cost of publishing, variable cost, and selling price are provided. Rollins has the capacity to publish a total of 20,000 books. Which books should be selected, and how many of each should be published?

FIXED VARIABLE SELLING Book 1 Book 2 Book 3 Book 4 Book 5 DEMAND COST 9,000 $12,000 8,000 $21,000 5,000 $15,000 6,000 $10,000 7,000 $18,000 COST $19 $28 $30 $20 $20 PRICE $40 $60 $52 $34 $45

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