Which answer best illustrates the relationship between marketing research, the marketing concept and marketing strategy? Marketing Strategy

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Which answer best illustrates the relationship between marketing research, the marketing concept and marketing strategy?

Marketing Strategy -> Marketing Research -> Marketing Concept

Marketing Concept -> Marketing Research -> Marketing Strategy

Marketing Research -> Marketing Strategy -> Marketing Concept

Marketing Research = Marketing Concept -> Marketing Strategy

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:14 AM

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Which answer best illustrates the relationship between marketing research, the marketing concept and marketing strategy? Marketing Strategy

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All businesses need to develop a form of marketing strategy This may be as simple as focusing on bui...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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