Santana Rey has found that her line of computer desks and chairs has become very popular and
Question:
Santana Rey has found that her line of computer desks and chairs has become very popular and she is finding it hard to keep up with demand. She knows that she cannot fill all of her orders for both items, so she decides she must determine the optimal sales mix given the resources she has available. Information about the desks and chairs follows.
______________ ____________________Desks ______________Chairs
Selling price per unit . . . . . . . . . . . . . . . . . . . . . $1,125 ……………… $375
Variable costs per unit . . . . . . . . . . . . . . . . . . . . . 500 ………………… 200
Contribution margin per unit . . . . . . . . . . . . . . . $ 625 ………………. $175
Direct labor hours per unit . . . . . . . . . . . . . . . 5 hours …………….. 4 hours
Expected demand for next quarter . . . . . . 175 desks ……………. 50 chairs
Santana has determined that she only has 1,015 direct labor hours available for the next quarter and wants to optimize her Contribution margin given the limited number of direct labor hours available.
Required
Determine the optimal sales mix and the Contribution margin the business will earn at that sales mix.
Contribution MarginContribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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