sAs Beacon Company controller, you are responsible for informing the board of directors about its financial activities. At the board meeting, you present the following information.

After the meeting, the company's CEO holds a press conference with analysts in which she mentions the following ratios.

Required
1. Why do you think the CEO decided to report 4 ratios instead of the 11 prepared?
2. Comment on the possible consequences of the CEO's reporting of the ratios selected.

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2014 100.0% 15.6% 3.3 to 2.4 to 15 to 2016 2015 135.0% 14.0% 3.6 to 1470% Selling expenses to sales Sales to plant assets ratio Crin_. lns..._. Inventory turnover 10.1% . . . ...3.8 toI 2.9 to I 2.7 to L.I to 1 14 to I 1.4 to I 9.0 times 7.7 times 2.9 times I 1.0% 1 1.5% 3.8% 7.8 times 7.0 times 2.9 times 10.2 times 8.5 times 3.3 times Total asset turnover Return on total assets 10.4% 13.2% 14.1% 4,0% Pre. 3.6% 2016 I 47.0% 10.1% 3.8 to 3.6 to 2.9 to 2015 135.0% 14.0% 2014 100.0% Selling expenses to sales Salesi pa auea rii» -- 15.6% 3.3 to l 2.4 to I 2.7 to