S.C. Johnson has not only retained the name of its founder throughout its long history, but it has also chosen to remain a family company, never going public to raise capital. Profits are very important, but they are not the only priority. S.C. Johnson puts great emphasis on social responsibility, donating 5 percent of its profits to charities and getting involved to improve local communities wherever it operates. Now headed by Samuel Curtis Johnson’s great-great-grandson, the company has been named one of Fortune magazine’s “100 Best Companies to Work For” and one of Working Mother magazine’s “100 Best Companies for Working Mothers.” Such recognition reflects one of S.C. Johnson’s guiding values: “We believe our fundamental strength lies in our people.”

What are the advantages and disadvantages of keeping S.C. Johnson under family control rather than selling stock to the public?