Sea Ray is one of today's most successful manufacturers of sport boats, cruisers, and yachts. They have

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Sea Ray is one of today's most successful manufacturers of sport boats, cruisers, and yachts. They have models ranging from a small 17-foot sport boat up to a 61-foot motor yacht. Take a look at the company (www.searay.com/index.asp). Learn about their product offerings. Most importantly, learn and discuss how they employ the various elements of the promotion mix?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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