Search recent news sources for a timely big data story. Use Google News, Yahoo! News, or the

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Search recent news sources for a timely "big data" story. Use Google News, Yahoo! News, or the news subsection of your favorite search engine to find out how the topic is being discussed from a business or marketing perspective. Relate the key features of the story to the key aspects of this chapter.
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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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