Question: Search the Internet for a large organization that is strategically sustainable and aligned with SMART 2020. Describe the basic concept behind the firm's sustainability initiative(s).

Search the Internet for a large organization that is strategically "sustainable" and aligned with SMART 2020. Describe the basic concept behind the firm's sustainability initiative(s). Be specific as to which part of Porter's Value Chain it impacts. Do you think it is successful in terms of a positive impact on the firm's value proposition? Justify your response in terms of hard dollars to the firm's bottom line as well as customer value.

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