Sears owns several store brands, including DieHard, Kenmore, and Craftsman. Each brand features many models that may

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Sears owns several store brands, including DieHard, Kenmore, and Craftsman. Each brand features many models that may appeal to various customer groups. Wouldn't it be easier to just identify them all as Sears? Justify your answer.

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:53 AM

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Sears owns several store brands, including DieHard, Kenmore, and Craftsman. Each brand features many models that may

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Sears is using an individual branding strategy Th...View the full answer

Marketing

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