Question: Select a product that is advertised exclusively through print using a long-copy format. Examples might be business-to-business and industrial products, over-the-counter drugs, and some car

Select a product that is advertised exclusively through print using a long-copy format. Examples might be business-to-business and industrial products, over-the-counter drugs, and some car and appliance ads. Now write a 30-second radio and a 30-second TV spot for that product. Present your work to the class, along with an analysis of how the message design changed—and stayed the same—when you moved from print to radio and then to TV.

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