Select a public company, this means that the organization is one where shares are traded on a stock exchange. Outline the retail analysis in the following manner:
1. Executive Summary
2. History and Background
3. SWOT Analysis
4. Competitive Analysis
5. Recommendations
6. Conclusions
Demonstrate the following course outcomes:
Identify the strategies for generating profit using various pricing, merchandise assortment, visual merchandising, customer service, and store management tactics
Describe consumer shopping behavior, including consumer motivations and decision-making processes, in the context of retail business
Describe retail objectives and competitive strategies
Describe the segmentation-based strategies and products offering differentiation strategies