Question: Select a retail store with which you are familiar that has a Web site on which it sells products or services similar to those it
Select a retail store with which you are familiar that has a Web site on which it sells products or services similar to those it sells in its physical retail stores. Explore the Web site and examine it carefully for features that indicate the level of service it provides. Using your experience in the physical store and your review of the Web site, write a 200-word evaluation of the company’s touch point consistency.
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