Select an existing global company or create a hypothetical global company and address the following: Select a
Question:
Select an existing global company or create a hypothetical global company and address the following:
Select a foreign host country served by the domestic home-country's company, and compose a customer profile of the targeted market.
Create a table that categorizes the primary global marketing channel functions performed in the domestic home-country and the foreign host-country market. Briefly comment on the value of the top three channel functions as it relates to the home-country company's value chain. Appraise the role that the Internet plays in providing accessibility to the foreign host-country's customers and delivering brand value. Propose an alternative marketing channel design for the selected host-country's customers
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The phenomenon of internationalization brought about by globalization has made it possible for companies to launch operations in foreign countries Usually internationalization entails companies extend...View the full answer
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