Selling Price and amount spent advertising were entered into a multiple regression to determine what affects flat
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a. At a givenprice, increasing the amount spent on advertising the Sony Bravia over the previous quarter will increase sales by 3.0926units, on average.
b. A one percent increase in the amount spent on advertising the Sony Bravia over the previous quarter will increase sales by 3.0926 units, on average.
c. At a given price, a one percent increase in the amount spent on advertising the Sony Bravia over the previous quarter is associated with an increase in sales of 3.0926units, on average.
d. While price negatively affects the number of Sony Bravia LCDTV's sold, an increase in the amount of money spent on advertising will result in at least 3 additional TV's sold.
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Related Book For
Stats Data and Models
ISBN: 978-0321986498
4th edition
Authors: Richard D. De Veaux, Paul D. Velleman, David E. Bock
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