Senna owned Flipper's Fascination, an arcade game on the boardwalk in New Jersey. His rival, defendant Florimont, ran Olympic Fascination, a direct competitor. Fascination is a game of chance regulated by the New Jersey Chance Control Commission. Winners get tickets that can be redeemed for prizes. Olympic broadcast over a public address system that Flipper's was dishonest and "acrook" and said other negative things. Olympic employees told customers that Flipper's did not honor winning tickets. Senna sued Florimont, contending that he defamed his business. The trial court dismissed the suit, holding that actual malice had not been shown. Senna appealed; did he have a case? [Senna v. Florimont, 958 A.2d 427 Sup. Ct., N.J. (2008)]