How would you use Weicks model of sensemaking to describe Helens experiences since Sales Infomatics was acquired by Marketron? What kind of information environment confronts Helen? And what options does she have to successfully cope with that information environment?

MINI CASE

Helen Adams hung up the phone slowly and sat at the desk in her home office. She was surrounded by piles of documents relevant to various projects she was organizing for Sales Infomatics, the marketing firm she worked for. As an independent contractor, Helen had the freedom to work at home and set her own hours. However, she had traded this flexibility at a cost of limited job security and benefits.