Several alternative definitions were presented for a new product. How would a company's marketing strategy be affected

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Several alternative definitions were presented for a new product. How would a company's marketing strategy be affected if it used
(a) The legal definition
(b) A behavioural definition?

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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Dec 07, 2017 03:05 AM

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Several alternative definitions were presented for a new product. How would a company's marketing strategy be affected

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a If a company uses the legal definitions a product would only be ...View the full answer

Marketing

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