Shiseido: Facing Global Competition (Case #35, Notes) Discussion Questions 1. Company Analysis: What are Shiseido's strengths, weaknesses,

Question:

Shiseido: Facing Global Competition (Case #35, Notes)
Discussion Questions
1. Company Analysis: What are Shiseido's strengths, weaknesses, opportunities, and threats?
2. Product Issue: Do you think there is potential in the Men's market? Considering the present infrastructures/platforms that Shiseido has, what product and what is the best way to sell it in Japanese market?
3. Issue: Does Shiseido need to shift away from its affiliated mom and pop store (beauty houses) towards department stores and supermarkets? (Please consider the opportunity and cost involved.)
4. Marketing Strategies: Is there any possible problem that could arise from Shiseido's policy to classify its customer based on age?
5. Global Competition: What can Shiseido do to maintain its competency against global competition?
Distribution
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