Should Banneker stay with their one-primary-customer arrangement or try to expand their customer base in order to

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Should Banneker stay with their one-primary-customer arrangement or try to expand their customer base in order to diversify? Why or why not? Should there be a maximum percentage of business that comes from one customer?

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Principles of Supply Chain Management A Balanced Approach

ISBN: 978-1285428314

4th edition

Authors: Joel D. Wisner, Keah Choon Tan, G. Keong Leong

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Question Posted: May 08, 2017 12:00 PM

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Should Banneker stay with their one-primary-customer arrangement or try to expand their customer base in order to

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They need both to strive to please their main customer and to di...View the full answer

Principles of Supply Chain Management A Balanced Approach

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