Question: Some marketers and PR people believe that public relations should replace advertising as the primary means of introducing new products. Explain arguments in favor and

Some marketers and PR people believe that public relations should replace advertising as the primary means of introducing new products. Explain arguments in favor and opposed to the position. What do you conclude?

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Ries Ries in their book The Fall of Advertising and the Rise of PR contend that PR will replace adve... View full answer

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