Some retail stores that accept bank credit cards will give the customer a discount if a purchase
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Answer the following questions:
(1) In establishing a price structure in which both cash and bank credit-card purchases are common, what are the relevant cost objects?
(2) What does this imply about prices in a store in which credit cards are accepted but no discount is given for cash purchases?
(3) What are the competitive implications for a store like the one described in requirement 2?
(4) Instead of offering a discount on cash transactions, why not reduce all the prices in the store and then levy a small additional charge on customers that use credit cards, to cover the banks' processing fees?
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