Sometimes an international business needs to modify its product to adjust to the specific needs or tastes

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Sometimes an international business needs to modify its product to adjust to the specific needs or tastes of the local market. How might a company like Trek modify the design of its line of bicycles for sale in Ghana, China, and England?
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Better Business

ISBN: 978-0132496735

2nd edition

Authors: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

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