Starbucks is thinking of introducing a new gourmet coffee with a strong aroma. Can the observation method

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Starbucks is thinking of introducing a new gourmet coffee with a strong aroma. Can the observation method be used to determine the consumer reaction to this coffee prior to national introduction? If so, which observation method should be used?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:53 AM

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Starbucks is thinking of introducing a new gourmet coffee with a strong aroma. Can the observation method

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Marketing Research An Applied Orientation

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