Question: State whether the following measures drive return on common equity (ROCE) positively, negatively, or depending on the circumstances: (a) Gross margin. (b) Advertising expense ratio

State whether the following measures drive return on common equity (ROCE) positively, negatively, or depending on the circumstances:
(a) Gross margin.
(b) Advertising expense ratio
(c) Net Borrowing cost.
(d) Operating liability leverage.
(e) Operating liability leverage spread.
(f) Financial leverage.
(g) Inventory turnover.

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